In tough economic times, we all need protection… and for our established advertisers, nothing protects your business like PowerWraps

We have all heard how tough the market conditions are… But when the going gets tough, we at Caxton get innovative!

We provide easy solutions such as PowerWraps, which are like body armour for your brand. They, however, do not just protect your brand, but promote you alongside our well-established local newspapers with unparalleled local market penetration.

They give you an advertising advantage over competitors.

PowerWrap aims to give brands an immediate interaction with the consumer because they need to physically remove PowerWraps before reading the rest of the newspaper. This type of advertising format can be used for store openings, launches and other uses.

Achieve maximum coverage and make every ad cent you spend count.

If you’re the customer who wants to be the centre of attention, this is the look for you. You’ve now got the flexibility to display your offerings on high-quality constat paper with the look of cashmere and the cost of cotton.

This pre-printed three-quarter page leaflet is placed on the front of the paper.

Other innovative solutions include layer inserts.

Like cakes, the more layers, the more interesting the look and taste. So stand out!

Highlight the different facets of your business by using three inserts of varying sizes in one consolidated package.

Best used for: Different categories of products within one company.

In fact, when it comes to innovation, we are market leaders, so give our reps a call on 0366376801 and find out just how far we can take your business together. Also see our Business Listings

Also read:  Caxton’s PowerWrap gives brands hands-on interaction with consumers

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  AUTHOR
Rod Skinner
Editor

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